PR FOCUS INTERVIEW: SAVANNAH BRITT
Thank you for taking the time to speak to us today, you are currently based in Jersey / NYC, where are you from originally?
I’m originally from Voorhees, NJ.
You started your career at an early age where you impressively had your own magazine by the age of 12! Can you tell us a bit about Girlpez Fashion Magazine and what made you decide to start it at such a young age?
I had my first paid gig as a children’s book reviewer for a local newspaper at age nine. I’ve always loved writing, so it was the first opportunity I had to make money off my passion. Eventually the publication folded, and like any hungry writer–I had to find my next move. In my case, I decided to start my own publication.
Your publication became extremely successful and even got you a personal congratulations from Teen Vogue’s editor-in-chief Amy Astley. What was that moment like for you and what opportunities did it open up for the magazine and your brand at the time?
Thank you! It was an amazing co-sign and it opened up many doors–even to this day. I had the opportunity of visiting the Teen Vogue offices on several occasions. Additionally, the co-sign from Amy Astley was a stamp of approval to my peers in the fashion and entertainment community.
Who were your fashion icons growing up and what inspired you to start writing about fashion?
I always looked up to Genevieve Jones and The Olsen Twins when it came to fashion. As a creative, I’ve always used fashion as a way to express who I am as a person. I remember my aunt gifted me with my first designer bag when I was 11 years old. It was a Dooney & Bourke crossbody bag. I remember being so enamored by the quality and great detail of the bag. From that day forward, I made it a priority to be hip on the ins and outs of fashion, and naturally that led to fashion journalism.
After folding your publication in 2012 you moved onto pursue a career in public relations, what made you decide to make that transition and was it an easy one for you?
By the time I reached high school, I knew that I would eventually pursue a career in PR. Working in the publishing world put me in contact with lots of PR professionals. Whether I was coordinating with them to book interviews, or solidifying press passes for an event–I was always in constant contact with PR folks. I loved what the job entailed. Once college hit, I used it as a reset button and put all my efforts into PR. The transition was fairly easy. I used many of my contacts that I accumulated over the years from the publishing industry.
In making your transition into public relations you launched your company GP and Britt. What obstacles did you overcome when launching your own company and is there any advice you can give to someone else looking to launch a company?
When you’re a young entrepreneur naturally people are going to think of you as the underdog. I used this doubt as fuel to push forward in my respective industry. I never allowed the doubt of others to affect what I’m doing.
Some of your clientele past and present have included some huge names such as Fat Joe, 2 Chainz, Lil Yachty and more. Who was your first major client and how did that opportunity come about?
My first major client was Milyn Jensen (“Mimi”) from Bad Girls Club. I found her on Instagram before they announced the new season and we connected on there. The rest was history.
When an artist approaches you about working together, what are the main things you look for and expect them to have in place?
This varies with everyone I work with. Ideally, I look for people who have social media platforms that they use and connect with. However, I have worked with clients where we crafted everything (social media included) from the very beginning. It just depends. Every case is different.
What has been your favourite campaign to work on so far?
Every campaign is fun and rewarding for me! To name one from this year, I recently curated Kodie Shane’s New York City meet-and-greet. That was a lot of fun! I crafted an intimate experience for Kodie and her fans at Mikey Likes It Ice Cream. Overall it was a hit. Fans were able to interact with Kodie one-on-one, receive free merch, and eat free ice cream!
You have secured some amazing placements for your clients from Forbes to E! News to U.S Weekly, what tips would you give for securing those high profile placements?
It’s all about your pitch. What’s your story? What’s your angle? How are you relatable to readers? These are the questions these outlets are asking before you even press send on your release.
Through your career you have interviewed numerous artists, do you have any favourites / memorable stories you could share?
I’ve had so many moments. I think a dope moment for me was bringing Madeintyo and 24hrs (formerly Royce Rizzy) to Philly. I was the first to do it. It was the day before my college graduation too! It was a pop-up shop/meet-and-greet that turned into a crazy energetic performance. They really came through to Philly–the city that I got my career start in–and showed so much love! The entire moment was a representation of my accomplishments and hard work in my career at that point.
Are there any artists you haven’t worked with you would love to do a campaign for?
For sure! Beyonce, Kanye, Drake, Pat McGrath, and Barack Obama (not quite an artist, but definitely worth mentioning lol)–if you’re reading this, holla at ya girl!
Your company is based out of New York, Philadelphia and Miami, do you have a personal preference in terms of the music scene out of those 3 places?
I love it all! They all offer their own version of a music scene. As far as my favourite scene to work in, definitely NYC. It has nothing to do with the music itself though. I just love working in New York City. I’m addicted to the hustle and bustle.
We are a UK based outlet so we have to ask, are you familiar with any UK artists and are there any you would like to work with?
I’m a big fan of Skepta, Giggs, Krept & Konan, Dave, J Hus, Joss Stone, Jessie Ware, and FKA Twigs! I’d love to work with all of them!
Any plans to come to the UK soon?
Yes! I’ll be there in January. Exact dates coming soon.
As you know we are ‘The Female Hustler’, what is your definition of a Female Hustler?
A female hustler is someone who is not afraid to go after what she wants. Whether it means catching a last minute bus to catch an important event, or digging the web to find that important contact you need–she gets the job done by any means.
Finally what can we expect in 2018 from Savannah Britt and GP & Britt? Any exciting plans you can share with us?
I won’t say much but I will say this: major brands and major platforms.
Let people know where they can find you and how they can get in touch.